Don't Make Me Think!

Don't Make Me Think!

A web page should not require the user to put effort into thinking about something that should be effortless. A web designers job is to eliminate a users "question marks" and make the navigation as easy as possible. The page should not only be self-evident, but self-explanatory.

This website has numerous problems with it. A lot of questions pop into my head when I look at only the homepage. First of all I have no clue where to look first. The four column layout is very distracting as well as the bold type in the boxes, not to mention the crazy amount of color. Another question this site provokes is "What is a link?" The scattered boxes in the four column layout could be links, but there is nothing to indicate they are clickable.  Pinesol

Another site that has many problems with it is the U.S. Versace site. From a design aspect, the background is incredibly busy; even though it is black and white it does not as as a background to the brightly colored boxes in the three column layout. Also many of the links are at the bottom of the page. This is not an issue when browsing, but if someone was looking specifically for something on this site, it would be ideal to have the links at the top of the page to ensure that the user finds what they are looking for quickly. Versace

RVCA's site has awful navigation. It is unclear what any of the linked boxes link to. You much hover over each one to see what the subject matter is. While the design is very clean and organized, it makes it hard to know what is clickable and what is not. RVCA's drop down menu for "shop" is a slightly transparent , textured background. This makes the text very hard to read and the grey font color does not help their case. RVCA