Graphic designer Emily Elmore has created much talk, regarding her new logo design for KC. Elmore provided this re-amped logo to the Kansas City government free of charge. Opinions about the logo came pouring in, and most of them were not pleasant. Many people have called the logo a "boring...monogram...". Despite the high criticism that surrounds her logo, Elmore has defended it stating "Any press is good press".
Redesigning has recently become a trend and many are leaning towards simplistic, contemporary designs. Elmore pulled from many sources of inspiration to create this new logo. The interlocking K and C reminisce of old sport team logos and the C and H found on the doors at city hall. The seriffed font keeps it somewhat traditional. Although the seriffed font ties the logo with some of Kansas City's past, the bright mint green is what some might call "contemporary". Kansas City is a city that has much depth, and it's logo should do it justice. Officials of Kansas City only see the redesign as an opportunity to bring the city and it's past into the 20th century.
I do not like the new logo at all. I don't feel that it embodies the vibe of Kansas City and it is an idea everyone has seen hundreds of times before. The interlocking K and C is an old design that has been around forever. The mint green and grey contrast very nicely, but I don't like them in a logo for Kansas City. The logo is very clean, but clean can also be a synonym for boring. Clean and simplistic design should still be eye catching and original.
Great point: "clean can also be a synonym for boring. Clean and simplistic design should still be eye catching and original." This one isn't very original... or eye catching....
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